Ah, there’s nothing quite like the feel of an old pair of jeans. Ones that are broken in and comfortable. Too bad jeans don’t last forever … or for 50 years.
Well, try this on for size: “Half Century Jeans” are purported to last for five decades. Which is great, if you can still fit into them after that long.
The London, U.K., company behind the pants is fighting the throwaway culture of some clothing brands. You know, those thin, cheap shirts and pants that barely last a season before they’re worn out.
But for fear of turning this into a fashion post, let’s get to the details: These jeans are made with a special hybrid of materials including Japanese selvedge denim, created through a method of continuous cross-threading, and Spectra fibers, often used to make ropes for extreme sport climbing and reported to be 15 times stronger than steel.
Super Pants? Pants of Steel for Men of Steel? Just an idea. They’re said to be comfortable, despite the durability.
“We need to buy less and buy better,” Half Century co-founder Debs Marx says in a video. Marx, also with TomCridland.com (a fashion brand with a 30-year guarantee), discussed the jeans recently with ForbesBooks Radio.
On Indiegogo, Half Century Jeans have surpassed a fund-raising goal by more than 300% and are available for a contribution of about $91 U.S. Half Century also has raised funds via Kickstarter, with more than 200 backers.
Fast fashion, as it’s been called, is said to be the second-largest polluter in the world, just behind Big Oil. Half Century Jeans, also made with organic cotton, come with a 50-year guarantee as part of a campaign to make fashion more sustainable.
Can these threads hold up? Check back in 2o68? The guarantee is for free repair or replacement, if necessary.